Over the summer, I had the opportunity to intern at Capital BlueCross, a leading health insurance company located in Harrisburg, Pa. Although my POEs are Health Communication and Psychology, I have worked in Juniata’s marketing department for the last two years, so I decided to intern with Capital BlueCross’ market research team. Little did I know, market research is much different than marketing, so I had a lot to learn! In addition to learning the skills required for market research, I also learned a great deal about myself.
On the first day of the internship, I walked somewhat hesitantly through the big glass doors because, I’ll admit, this was my first time actually seeing the building. My interview was over the phone, so I didn’t see the building until my first day on the job. I was also surprised to find 25 other students waiting in the lobby to begin their internships as well. This was when I discovered that Capital BlueCross has a huge corporate internship program with students employed in almost every department. And here I thought that I would be their only intern, which leads to Lesson #1: Research the company’s internship program a little more so that you are adequately prepared for your first day.
Speaking of research, I would be doing plenty of that over the summer! I learned so many new skills related to Microsoft Office and several other new databases. I also worked on a project with four other interns from different departments on how Capital BlueCross could better engage millennial employees and customers. We were planning on presenting our findings to our managers at the end of the summer, so we knew that we had plenty of time to work on the project. We planned out our weekly goals and paced ourselves accordingly, until one mid-summer day, we were asked to present our research to the CEO, Gary St. Hilaire, within three days of receiving the request. And now, we were scrambling, which brings me to Lesson #2: Be prepared for curveballs. Although we were rushing to compile all of our information, the presentation was definitely a success, thanks to increased effort from everyone involved.
Reflecting on my internship, I am very grateful to have had such a wonderful manager and co-workers. They were very approachable and always willing to help me when I had questions. From this experience, however, I did learn some more about my own workplace preferences. Market research requires long hours at a desk without much interaction with the outside world. Since I am more of a people-person, I asked my manager if I could shadow some other departments. Thankfully, she was very flexible and willing to let me shadow a health educator for two days. I thoroughly enjoyed my time with her out in the community, and I even decided that I might want to pursue this field further in graduate school. Lesson #3: Be proactive and get the most out of your internship experience.
All in all, I am so thankful that I had the opportunity to intern at Capital BlueCross. Not only did I learn more technical skills, I also learned a lot about myself and my work preferences. My internship was a wonderful experience, and I would definitely recommend it to other students!